Instagram Features That Every Business Need to Know About

Instagram looks for all ways to make sure your experience on the platform is top-notch, and the engineers behind the amazing app are always experimenting with new ideas to make sure you get the best ROI from the app.

The app is upgrading features all the time, and before you know it, an update occurs, and this changes the social media strategy that you are already using.

This is why we are here today – to look at the latest features that you need to know as a business.

Instagram Stories

This is one of the biggest features that you ought to know and use as a business. With this feature, you can add photos and live videos that will last for 24 hours then get deleted. This means you can capture the attention of your followers with a series of posts for 24 hours.

Users can view the content for as many times as they wish within those 24 hours. However, this feature is only available through the app.

The feature allows you to add videos that are 15 seconds in length, and viewers can also check out images for up to 10 seconds. You can, however, add as many stories as you can each day. The feature allows you to send direct messages from the stories.

Instagram Algorithm

Instagram went from the chronological feature to start using the Instagram algorithm. The change in this algorithm saw to it that users now have to use a different strategy to get a higher engagement level than ever before. This update means that the traditional way of posting images and getting a lot of likes is now not possible – you have to do more. The algorithm came with a lot of changes including the way to rate your likes and comments each time.

The algorithm comes with a way to prioritize content from your favorite users. This helps cut down the amount of scrolling to get to the content you wish to view. Additionally, the algorithm now rates the likes you get according to the way they come in. Long gone are the days when all the likes mattered, at the moment only the ones that come in the first hour are the ones that matter.

Use of Push Notifications

As a business, you need to have a way to send notifications to your followers. With this feature, you can come up with a notification and send it to all your followers or just a select few. What this means is that you can perform targeted communication faster and easier than ever before.

You can use the notifications to alert your followers about possible trending topics or regarding a certain product or service. You can tell your followers about product launches, time-sensitive deals and promotions. This helps you increase your overall presence and visibility.

Search and Explore Feature

When it comes to social media, it is a good idea to have a way to search for and find what you want easily. What you need to do in this case is to use the search and explore feature as discussed on LikeSocial on the app to find tagged posts, competitors, people to follow and many more. Take time to understand what you need to do so that you enjoy what this feature offers you in terms of business advantage.

Final Thoughts

To make use of Instagram for your business, you need to understand the various features available to the business and how to use them in the business. Take time to know how each feature works so that you can easily apply it to the business processes.